Why and at what rate do technology innovations spread?
Diffusion of Innovations is a book about theory that seeks to explain how, why, and at what rate new ideas and technology spread through society. In light of the past ten years of smartphones, tablets, werables, and streamining music, this is a timely series to look a decade back to examine why certain products spread, while giving us clues to the future. If you've ever looked at various products and wondered why they achieved success when similar options didn't, you will want to listen to this series. Click here for part 2.